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This paper stands on an important feminist notion of "embodiment" which considers the body not just as part of a body-mind dualism but as an essential site for political and personal emancipation. It then proceeds to critique the concept of embodiment of the New Woman as a co-opted notion in twenty (20) beauty product advertisements aired on Philippine free TV from 2010 to 2014. Co-optation in representations is a process of borrowing only surface elements of a progressive philosophy/theory such as feminism while ignoring its other, more important, ideas. New Woman, on the other hand, is a social construction of the modern woman who is supposedly making wise and empowered choices in life. The analysis focuses on how feminism has been co-opted in what the author labels as a "depoliticization project" in these beauty product advertisements.

This paper rests on a premise that women ad-makers' experience in the act of making advertisements (ads) of beauty products places them in a complex situation of 'encoding' ad content. They are not just making any other advertisement, but ads of products that have them as target consumers by virtue of them being women. Using Sandra Harding's Standpoint Theory and employing an interpretivist paradigm, this article answers the question: How do Filipino women ad-makers perceive their environment's regard of women as workers and of women characters in the ads they make? Using maximum variation sampling, twelve (12) women advertisement makers were included in in-depth semi-structured interviews; and another twelve (12) were included in two (2) focus group discussions (FGDs). Qualitative analysis reveals that the ad-makers have a strong situated procedural knowledge on how the professional standard of the advertising industry either impedes on or facilitates how women maneuver through their work life.

The "Bawal ang Epal Dito" (BAED) campaign was implemented to prevent politicians from taking advantage of the government's Pantawid Pamilyang Pilipino Program (4Ps) to further their political ambitions. Election campaigns were subject to assessment in preparation for the May 2016 national elections. Assessment covered: (a) the extent and nature of BAED campaign beneficiaries and stake-holders' awareness, knowledge, and behaviors; (b) channels and messages of the campaign; and (c) its efficiency; (d) and participation in the implementation of the campaign. This research employed a campaign evaluation research design, and used focus group discussion as its main method. The study shows that there are varying levels of awareness, knowledge, and behaviors among the campaign's primary and secondary audiences. Finally, it is in the matter of efficiency and participation that the campaign was perceived to have fared worst. Recommendations were generated for the enhancement of the BAED campaign for future implementation.